company wants to conduct consumer motivational research in which subjects are shown four to six ambiguous pictures and are asked to write answers to four questions about the pictures. Which type of consumer research techniques is this? a. Word Association b. Metaphor Analysis c. Thematic Apperception Technique d. Storytelling

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.