Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times. c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps from part a and part b.
Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times. c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps from part a and part b.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Chapter 9 also discusses product positioning, repositioning, and perceptual mapping.
a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts).
b. Construct a perceptual map that includes the Xerox brand in current times.
c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps from
part a and part b.
d. Color and movement
e. Position
f. Isolation
g. Format
h. Contrast and expectations
i. Interestingness
j. Information quantity
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