changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?
changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important?
2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?
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