With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?
With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?
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