1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness 2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications? 3 Explain how marketing communications may differ for business to business and to consumers? 4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry 5 Discuss how communication with consumers differs in digital marketing versus traditional marketing 6 Discuss the advantages of digital marketing versus traditional marketing 7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications 8 Describe public relations and advertising and discuss differences between the two 9 Explain the concept of customer-centric marketing communication 10 Explain how the Internet has empowered consumers 11 Explain one advantage & disadvantage for marketers in using social media as a marketing communication technique 12 Explain the advantages and disadvantages of mobile marketing Outline at least two advantages and two disadvantages 13 Explain the concept of pay per click and compare with Search Engine Optimisation (SEO) 14 Discuss the importance of communication synergy in integrated marketing communications? 15 Discuss why on-line media offers a more customer focused form of marketing communications 16 Discuss why it is important marketers to seek customer’s permission to send ad messages via mobile phones
1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness
2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications?
3 Explain how marketing communications may differ for business to business and to consumers?
4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry
5 Discuss how communication with consumers differs in digital marketing versus traditional marketing
6 Discuss the advantages of digital marketing versus traditional marketing
7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications
8 Describe public relations and advertising and discuss differences between the two
9 Explain the concept of customer-centric marketing communication
10 Explain how the Internet has empowered consumers
11 Explain one advantage & disadvantage for marketers in using social media as a marketing communication technique
12 Explain the advantages and disadvantages of mobile marketing Outline at least two advantages and two disadvantages
13 Explain the concept of pay per click and compare with Search Engine Optimisation (SEO)
14 Discuss the importance of communication synergy in integrated marketing communications?
15 Discuss why on-line media offers a more customer focused form of marketing communications
16 Discuss why it is important marketers to seek customer’s permission to send ad messages via mobile phones
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