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What are the elements of promotional mix?

What are the elements of promotional mix?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are Marketing Communications? What is the processing of communication process? What are the goals and tasks of promotion and why are they important? What are the elements of promotional mix? What is the integrated marketing communications? What are the factors impacting the effectiveness of the promotional mix?

 

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