Briefly discuss four different types of performance standards available to Checkers and provide examples to support your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Checkers Sixty60 is now South Africa’s Number One Grocery App On-demand grocery delivery service Checkers Sixty60 is now South Africa’s number one grocery app.

It is South Africa’s first 60-minute grocery delivery service from a supermarket chain, as Checkers relentlessly innovates to respond to customers’ demands for hyper-convenience. The mobile app delivers groceries and drinks at the touch of a button and offers the same value for money for which Checkers is renowned.

Users can track the status of their order and delivery in realtime. “The on-demand grocery delivery app has scaled rapidly, operating nationwide from 233 stores which serve as micro-fulfilment centres,” Shoprite informed investors today. “Sixty60 becoming the number one grocery app in the country with over 1.5 million app downloads.

” Checkers Sixty60, the Group’s response to fulfil the need in the market for a fast and reliable ondemand grocery delivery service, has outperformed all initial estimates and has been rolled out to 233 stores, an increase of 146 stores since the previous financial year. The service has won numerous accolades, disrupting the online grocery sales market in South Africa.

Products on the Sixty60 app retail at the same low prices found in Checkers stores. Source: Lourie, G. 2021. Checkers Sixty60 is now South Africa’s number one grocery app. [Online] Available at: https://www.techfinancials.co.za/2021/09/07/checkers-sixty60-is-now-south-africasnumber-one-grocery-app/ [Accessed 31 January 2022]

  1. Briefly discuss four different types of performance standards available to Checkers and provide examples to support your answer.
  2.  

 

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