Based on your understanding of Economic Value per Lead, explain which of the belowmentioned channels will be more profitable? of Average ordervalue ($)ChannelNo. of VisitsNo. of LeadsNo.conversionsFacebook150204250LinkedIn1507350

Ans. In order to find out which channel is more profitable, it is required to calculate the average…

Answered: Based on your understanding of Economic…

Based on your understanding of Economic Value per Lead, explain which of the below mentioned channels will be more profitable?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Based on your understanding of Economic Value per Lead, explain which of the below

mentioned channels will be more profitable?

of Average order
value ($)
Channel
No. of Visits
No. of Leads
No.
conversions
Facebook
150
20
4
250
LinkedIn
150
7
350

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