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in what ways can a company ensure that its distribution channels are efficient and cost-effective
Step by step
Solved in 3 steps
- Discuss How does the choice of distribution channels impact a company's marketing mix?3. Is supply-chain management a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel? Why or why not?What are some reasons that third-party logistics arrangements aren't always successful in operation?
- Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the rationale for the manufacturer having its own distribution network instead of working through independent intermediaries?How does the choice of distribution channels impact a company's marketing mix?What is the major reason why business enterprises utilize the service of a distributor?