Discuss the distribution network choices from the manufacturer to the end consumer. Considering distribution between any pair of stages, such as supplier to manufacturer or even a service company serving its customers through a distribution network. Also, which key decisions managers must make when designing a Distribution Network?

Discuss the distribution network choices from the manufacturer to the end consumer. Considering distribution between any pair of stages, such as supplier to manufacturer or even a service company serving its customers through a distribution network. Also, which key decisions managers must make when designing a Distribution Network?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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