Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the rationale for the manufacturer having its own distribution network instead of working through independent intermediaries?
Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the rationale for the manufacturer having its own distribution network instead of working through independent intermediaries?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
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Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the rationale for the manufacturer having its own distribution network instead of working through independent intermediaries?
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