After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing ontheir work. How would you determine distribution intensityfor your business? What mode or modes of transportationwould you use to get the goods to the United States? Howand where would you warehouse the goods? Explain youranswers.
After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing ontheir work. How would you determine distribution intensityfor your business? What mode or modes of transportationwould you use to get the goods to the United States? Howand where would you warehouse the goods? Explain youranswers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing on
their work. How would you determine distribution intensity
for your business? What mode or modes of transportation
would you use to get the goods to the United States? How
and where would you warehouse the goods? Explain your
answers.
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