Brainstorm a new product concept by blurring and stretching products, brands and packaging. The product information below is the typical packaging for some well-known brand's products. It may help you create your own ideas for a new product concept. BrandProductPackagingCadbury’schocolate foil-wrapped barChanel perfumespray bottleHäagen-Dazs ice creamfrozen in a plastic containerGlenfiddich whisky1 liter bottle in a tin boxNike sports shoes cardboard boxNutella chocolate spreadglass jarColgatetoothpaste plastic tube Present your new product in a short persuasive essay. Write a minimum of 100 words. Give the following information:• the new product concept• the packaging• the marketing opportunities for the product• the product differentiation

The new product will be a potato chip being packed in paper-based packaging. The environment being…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Brainstorm a new product concept by blurring and stretching products, brands and packaging. The product information below is the typical packaging for some well-known brand's products. It may help you create your own ideas for a new product concept.

Brand	Product	Packaging
Cadbury’s	chocolate	foil-wrapped bar
Chanel	perfume	spray bottle
Häagen-Dazs	ice cream	frozen in a plastic container
Glenfiddich	whisky	1 liter bottle in a tin box
Nike	sports shoes	cardboard box
Nutella	chocolate spread	glass jar
Colgate	toothpaste	plastic tube

Present your new product in a short persuasive essay. Write a minimum of 100 words. Give the following information:

• the new product concept
• the packaging
• the marketing opportunities for the product
• the product differentiation

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