Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Why is the decision whether to create or not to create a brand is important for a company?
2. Why is selecting a name so important to branding and success of the product?
3. What is the importance of packaging design for the product?
4. If you were a product manager, how will you improve your product branding name?
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