PERSONAL BRAND STATEMENT There's a lot that goes into building a strong personal brand. And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do. What is a Personal Brand Statement? A personal brand statement is a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they'll be able to understand how you can be of benefit to them. And if it's catchy enough, that's how people are going to recognize and remember you. Personal branding is all about building your reputation, creating an image of yourself for the outside world and marketing yourself as an individual. Essentially, your personal brand is the story that's told about you when you're not in the room. Examples: My name is Jason Ryan Kirby I reside in the beautiful city of San Diego, Ca. I am currently majoring in Entrepreneurial Management at San Diego State University. I am young, motivated, dedicated, self-disciplined and optimistic individual. I love life and everything it has to offer and wish I had more than 24 hours in a day to take advantage of my time here on Earth. I am a family man at heart and put family before everything because without family I am nothing." Ingredients of a Personal Brand Statement Self-image is the way you think about and view yourself. An example of self-image is a person who sees herself as beautiful and smart. One's conception of oneself and one's own identity, abilities, worth, etc. The conception that one has of oneself, including an assessment of qualities and personal worth.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:PERSONAL BRAND STATEMENT There's a lot that goes into building a strong personal brand. And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do. What is a Personal Brand Statement? A personal brand statement is a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they'll be able to understand how you can be of benefit to them. And if it's catchy enough, that's how people are going to recognize and remember you. Personal branding is all about building your reputation, creating an image of yourself for the outside world and marketing yourself as an individual. Essentially, your personal brand is the story that's told about you when you're not in the room. Examples: My name is Jason Ryan Kirby I reside in the beautiful city of San Diego, Ca. I am currently majoring in Entrepreneurial Management at San Diego State University. I am young, motivated, dedicated, self-disciplined and optimistic individual. I love life and everything it has to offer and wish I had more than 24 hours in a day to take advantage of my time here on Earth. I am a family man at heart and put family before everything because without family I am nothing." Ingredients of a Personal Brand Statement Self-image is the way you think about and view yourself. An example of self-image is a person who sees herself as beautiful and smart. One's conception of oneself and one's own identity, abilities, worth, etc. The conception that one has of oneself, including an assessment of qualities and personal worth.

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