Good branding gives a business several benefits, including establishing a positive reputation and creating an attractive image for customers. Careful brand management seeks to make the product or services attractive to the target audience and/or relevant to them. Brands should reflect more than mere differences between the cost of the product and the selling price. They should represent, to the customer, the sum of all the desirable qualities of a product. To give that we indicate a label which is the carrier of information about the product. The attached label offers information to clients to support their purchasing decision or to help enhance the experience of using the product. In my view, many products in the technology, food and beverage or tobacco industry, such as cigarette products, may often have a negative / bad impact on the lifestyle or health of consumers. What do you think is the reason why customers are still purchasing a product that they all know has a negative impact on their lifestyle or health? Should we regard this as part of a successful branding or labeling? Why or why not?
Good branding gives a business several benefits, including establishing a positive reputation and creating an attractive image for customers. Careful brand management seeks to make the product or services attractive to the target audience and/or relevant to them. Brands should reflect more than mere differences between the cost of the product and the selling price. They should represent, to the customer, the sum of all the desirable qualities of a product. To give that we indicate a label which is the carrier of information about the product. The attached label offers information to clients to support their purchasing decision or to help enhance the experience of using the product. In my view, many products in the technology, food and beverage or tobacco industry, such as cigarette products, may often have a negative / bad impact on the lifestyle or health of consumers. What do you think is the reason why customers are still purchasing a product that they all know has a negative impact on their lifestyle or health? Should we regard this as part of a successful branding or labeling? Why or why not?
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