Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:When a brand selects an athlete
endorser, it should make sure
O The athlete has rich set of useful and
relevant associations for the brand
The athlete is well known to improve
awareness, image, and responses for the
brand
O The athlete is not endorsing multiple
brands
O A and B
O A, B, and C
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