Based on the case study below, propose a research design that Daniel could employ to examine consumer loyalty and elucidate its appropriateness for his investigation. Daniel, a senior business student, has consistently been intrigued by the rivalry between small local coffee establishments and giant multinational corporations. For his study project, he chooses to examine the factors that influence customer loyalty to local coffee shops, despite the extensive prevalence of international brands. Daniel selects two bustling neighborhoods in his city, each featuring multiple local coffee shops and a minimum of one multinational chain. He intends to investigate elements such as product quality, customer service, pricing, and the communal ethos typically linked to local enterprises. Daniel seeks to comprehend how client demographics, like age and financial level, affect their preferences. Daniel plans to employ a combination of surveys and client observation for his research. He intends to interview local coffee shop proprietors to acquire their perspectives on fostering client loyalty.

Based on the case study below, propose a research design that Daniel could employ to examine consumer loyalty and elucidate its appropriateness for his investigation. Daniel, a senior business student, has consistently been intrigued by the rivalry between small local coffee establishments and giant multinational corporations. For his study project, he chooses to examine the factors that influence customer loyalty to local coffee shops, despite the extensive prevalence of international brands. Daniel selects two bustling neighborhoods in his city, each featuring multiple local coffee shops and a minimum of one multinational chain. He intends to investigate elements such as product quality, customer service, pricing, and the communal ethos typically linked to local enterprises. Daniel seeks to comprehend how client demographics, like age and financial level, affect their preferences. Daniel plans to employ a combination of surveys and client observation for his research. He intends to interview local coffee shop proprietors to acquire their perspectives on fostering client loyalty.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores

Problem 1C

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