Assertive behaviour is: A. balancing the needs of an individual and others with whom that individual is communicating. B. balancing the rights of an individual and others with whom that individual is communicating. C. focusing on the concerns of an individual and others with whom an individual is communicating. D. promoting the rights of an individual and others with whom an individual is communicating.

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Communication Challenges

Communication can simply be defined as a mutual exchange of information with specific intent. It is an omnipotent fact of life and the basis for every activity carried out in society. However, communication carried out in the course of business activity can be termed business communication. Communication is the most essential part of business and involves a constant flow of information. Effective communication in a business environment is crucial to the survival and success of an enterprise. Lack of effective and efficient communication can prove to be fatal to a business.