Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new technologies? Why? Below is a matrix with four quadrants. Develop your answers starting from quadrant A, then quadrant B, quadrant C, and quadrant D. develop new technologies adopt new technologies well-established firms new entrants Quadrant A Develop new technologies, well established firm (explain) Quadrant B Adopt new technologies, well established firm (explain) Quadrant C Develop new technologies, new entrants (explain) Quadrant D Adopt new technologies, new entrants (explain)

Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new technologies? Why? Below is a matrix with four quadrants. Develop your answers starting from quadrant A, then quadrant B, quadrant C, and quadrant D. develop new technologies adopt new technologies well-established firms new entrants Quadrant A Develop new technologies, well established firm (explain) Quadrant B Adopt new technologies, well established firm (explain) Quadrant C Develop new technologies, new entrants (explain) Quadrant D Adopt new technologies, new entrants (explain)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new
technologies? Why?
Below is a matrix with four quadrants. Develop your answers starting from quadrant A, then
quadrant B, quadrant C, and quadrant D.
develop new technologies adopt new technologies
well-established firms
<A>
<B>
new entrants
<C>
<D>
Quadrant A
Develop new technologies, well established firm (explain)
Quadrant B
Adopt new technologies, well established firm (explain)
Quadrant C
Develop new technologies, new entrants (explain)
Quadrant D
Adopt new technologies, new entrants (explain)

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