How do I organize to monitor and predict changes in my marketplace? Is this marketing’s job or someone else’s? If so, who? What are the costs and benefits of different approaches to doing so? Is simply trying to become more agile and respond quicker when changes occur a viable alternative to trying to better predict marketplace dynamics and change?
How do I organize to monitor and predict changes in my marketplace? Is this marketing’s job or someone else’s? If so, who? What are the costs and benefits of different approaches to doing so? Is simply trying to become more agile and respond quicker when changes occur a viable alternative to trying to better predict marketplace dynamics and change?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do I organize to monitor and predict changes in my marketplace?
Is this marketing’s job or someone else’s? If so, who? What are the costs and benefits of different
approaches to doing so? Is simply trying to become more agile and respond quicker when changes
occur a viable alternative to trying to better predict marketplace dynamics and change?
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