Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What characteristics help companies gain competitive advantage in the marketplace?
Does every company acquire a competitive advantage?
Expert Solution
Step 1
Competitive advantage
In order to get growth in market share and to attract the customer it gives a target for the business to get more value for the various competitors in the industry. In the long term, this boosts the position of the business in the industry and drives more excellent sales than competitors. Gaining a competitive advantage is critical to increasing market share and ultimately profits. Competitive advantage helps for better offerings of the product, and service for customers, branding, etc.
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