Answer b and c only 3. Eastman Publishing Company is considering publishing a paperback textbook on spreadsheet applications forbusiness. The fixed cost of manuscript preparation, textbook design, and production setup is estimated to beP160,000. Variable production and materials costs are estimated to be P6 per book. The publisher plans to sell thetext to college and university bookstores for P46 each.b. What profit or loss can be anticipated with a demand of 3,800 copies?c. With a demand of 3,800 copies, what is the minimum price per copy that the publisher must charge tobreak even?

Let the number of books be x Fixed Cost = P 160000 variable cost = x* P 6 Total cost= fixed cost +…

Answered: Answer b and c only

Business

Marketing

Answer b and c only

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

Answer b and c only

3. Eastman Publishing Company is considering publishing a paperback textbook on spreadsheet applications for
business. The fixed cost of manuscript preparation, textbook design, and production setup is estimated to be
P160,000. Variable production and materials costs are estimated to be P6 per book. The publisher plans to sell the
text to college and university bookstores for P46 each.
b. What profit or loss can be anticipated with a demand of 3,800 copies?
c. With a demand of 3,800 copies, what is the minimum price per copy that the publisher must charge to
break even?

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