Answer all questions a) What is meant by the term integrity? Why do we need Integrity in business? b) Is firing the salesperson the right thing to do or should he be given a second chance? Explain your answer: c) If the salesman is fired or resigns who ethically owns the intellectual property rights for the Sales Matrix? Explain your answer.
Case Study
The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." The company has a public ethical policy and has been transparent with its operations. So, when he learns that the firm's star salesperson who earned millions of dollars for the company, falsified the numbers on a recent report, the CEO must decide whether to fire him. Sales have been very difficult with the Covid 19 pandemic and people afraid to venture out in public and spend money. The salesman had created a sales matrix that had allowed sales to remain at peak levels during the difficult times however sales were starting to increase as Covid19 restrictions were gradually increased. The company had gone public and applauded the salesman for his effort and was announcing him as Vice President for Sales and Marketing.
Answer all questions
a) What is meant by the term integrity? Why do we need Integrity in business?
b) Is firing the salesperson the right thing to do or should he be given a second chance? Explain your answer:
c) If the salesman is fired or resigns who ethically owns the intellectual property rights for the Sales Matrix? Explain your answer.
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