ankar wishes to advertise his hotel to both domestic and international tourists, but he has a very limited money to do so. Utilizing your marketing expertise, provide acceptable promotional tools and activities that could be used effectively to promote the business

ankar wishes to advertise his hotel to both domestic and international tourists, but he has a very limited money to do so. Utilizing your marketing expertise, provide acceptable promotional tools and activities that could be used effectively to promote the business

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: We talked about the "Shiksha" p marketing communications for OA. Corporate advertising B. Product…

A: There are two main parts to the advertisement of Procter and gamble which are discussed as follows-

Q: FMCG and personal care products use the POP method of promotion. True or false

A: Promotions are an important constituent of the marketing budget of an organization; thus, it is…

Q: . What promotional activities might Prince use to reach (a) recreational players and (b) junior…

A: Promotional activities are the efforts made by the individual, community, or businesses to reach and…

Q: Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it…

A: The salesperson is the personnel who are entrusted with the responsibility of conducting sales. They…

Q: Discuss creating a website that sells. include a discussion of what a great domain name might be for…

A: A significant technique for online business and selling is through creating a website and listing…

Q: This is an assignment for Email Marketing... I'm selling a product to gain more revenue for my…

A: Header: Hurry! Limited Time Offer on College Starter Pack PreHeader: Get the Supplies You Need to…

Q: The Role of Press Releases in Public Relations Describe the role of press releases in public…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: rity, marketers usually respond by

A: If a product is feasible in the market then definitely the demand will be good and in the long term,…

Q: The Westchester Chamber of Commerce periodically sponsors public service seminars and programs.…

A: Assume decision variables as follows:

Q: Your communications strategy must incorporate traditional methods, as well as methods utilizing the…

A: Marketing refers to activities a firm does to promote the buying or selling of a product or service.…

Q: a licensee is emailing information regarding an open house for one of her listings. In addition to…

A: A licensee is emailing information regarding an open house for one of her listings.

Q: Explain the Appropriate Promotional Tools and Activities for a Small Scale Hotel Business which is…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: Outline any three advantages and disadvantages of online advertising.

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Marketing communication that attracts buyers under false pretenses is known as OA) puffery B)…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Several forms of promotion can be used to complement personal selling efforts. True False

A: The above mentioned statement is true.

Q: [Heinz] Heinz has dozens of different products, such as ketchup, mayo, mustard, relish, and more.…

A: Branding - A strategy that promotes the image of a product or business. It gives meaning to a…

Q: Explain the differences between corporate communications and marketing communications in terms of:…

A: The knowledge and skill of managing the constantly changing relationship between company goals and…

Q: Which company information should be established before developing promotional materials?

A: The promotional material contains all the important information about the company. The details as…

Q: Suppose an organization does use all four ingredients of the promotion mix, what would be an example…

A: Promotional mix: Promotional mix refers to a blend of variables with helps an organisation to reach…

Q: All Al-Marai salesperson know about their products, offers etc. in detail. This helps them in…

A: All A1-Marai salesperson know about their products, offers etc. in detail. This helps them in…

Q: 1 Identify and briefly describe the four promotional methods an organization can use in its…

A: “As you have asked for multiple question in a single time, we will be solving the first question for…

Q: Identify and list the available overseas media that could be used to advertise your organization.…

A: The accelerated digital revolution across the business and society was one of the pandemic's major…

Q: I need the correct answers to this practice project I found online please *Coming up with a…

A: Title Page:Al Doll Sarah Advertising Plan Presented by: [Your Name] Date: [Current Date]Table of…

Q: I need the correct answers to this practice project I found online please *Coming up with a…

A: The objective of the question is to create an advertising plan for the product 'Al Doll' by the…

Q: To augment your promotion strategy from Chapter 14: 1 Use Figure 15–2 to select the advertising…

A: In the sense that the combination of all media is a successful achievement of the business plan, the…

Q: Of the following chose the answer that is most true with respect to price?... a. Price is the…

A: The answer is B. Price is the totality of all the values that customers give up to gain the benefits…

Q: Explain the promotional plan for a new company that intends to stream live football matches to its…

A: Together with the primary components of the marketing mix, which are the product, price, and…

Q: [PLC] Marketing objectives vary over the course of a typical product life cycle (PLC). According to…

A: Product life cycle or PLC - It is the process through which a product goes on from its introduction…

Q: When companies must deal with fixed retail prices, which selling method is the LEAST EFFECTIVE? a.)…

A: The correct option is option c.) Online selling and personal selling are equally ineffective.

Q: 1. Give example of a marketing communication that failed for you.

A: This does not work for soda. In 1985, Coke decided to test out a new formula. The result, New Coke,…

Q: What kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at…

A: If salespeople memorize and deliver sales pitches verbatim at an international trade fair then it is…

Q: Q.2. Describe the role of marketing function in managing the marketing mix? Discuss the objectives…

A: The passage discusses how Red Bull uses innovative marketing strategies, such as creating and…

Q: It is based on the premise that consumers know the competing brands and therefore no promotion…

A: The evolution of marketing starts from the industrial revolution where each stage is production,…

Q: The job of a salesperson usually involves: O A. Limited personal responsibility. O B. High Job…

A: The salesperson of a company is responsible for increasing the sales of the company and also…

Q: Sales promotion strategies should be evaluated for their effectiveness and return on investment…

A: Sales promotions are one of the elements of the promotion mix. It is a vital aspect of marketing…

Q: Discuss and provide examples for the merits and benefits of sales promotion in the context of…

A: Sales promotion refers to a collection of marketing initiatives and strategies intended to drive…

Q: Mr. Gimmel, the sales representative of the Goodwill company participated in the International…

A: Mr.Gimmel is the sales representative of goodwill company. He is presenting the newly developed…

Q: include company activities that make the product available to target consumers. O a. Place O b.…

A: The correct option is option a. Place.Place includes company activities that make the product…

Q: Discuss the risk that a retailer may experience when choosing to use public relations and publicity…

A: Opting for public relations (PR) and publicity as your main promotion strategy for a retail business…

Q: 01. Distinguish between digital marketing Vs. E- Marketing? 02. Distinguish between digital…

A: Digital marketing: It means marketing done through all digital platforms or channels. It covers…

Q: Based on the information provided in the case only, do you think that Target has been effective in…

A: Advertising can be defined as form of marketing communication technique. The main aim of advertising…

Question

Shankar wishes to advertise his hotel to both domestic and international tourists, but he has a very limited money to do so. Utilizing your marketing expertise, provide acceptable promotional tools and activities that could be used effectively to promote the business. (1000 Words)

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step 3

VIEW

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

Please answer this Simple question
You are a Sales representative for your company.Write a Letter in block format to ABC of XYZ enterprises introducing one of your new products.Include the important details of your mentioned product.
Explain the promotional plan for a new company that intends to stream live football matches to its audience.
3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.
Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500
Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary.advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective.[John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive.The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.] Part 2: Name two advertisement execution styles that are…
1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.
please answer as soon as possible
Find an example of each of the following… Copy the link to the page, or cut and paste the image in this document. NOTE: You cannot reuse the same ones mentioned in class! PAID ADVERTISEMENT: SHORT-TERM INCENTIVE: DIRECT MARKETING: PROFESSIONAL SELLING:
Please simply answer this easy question posted below
How was NyQuil able to leverage their sponsorship with the NFL? a. Name, Image, and Likeness of players on packages b. Donate 5% of all sales to NFL charities c. Product Placement d. Co-branding
Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the air-lines to be used by company employees.