include company activities that make the product available to target consumers. O a. Place O b. Promotions Oc. Product decisions O d. Price

Q: 8. Discuss how different types of buyers respond to different types of sales promotions. Which sales…

A: Sales promotion methods include coupons, samples, premiums, point-of-purchase displays, contests,…

Q: Assume vou are a sales manager. What sales perfor- mance measures would vou want the CRM svstem to…

A: It's essential for a sales manager to have access to thorough sales performance measures via a CRM…

Q: discuss four strategic issues facing warehousing  [20 marks]

A: Warehousing - Warehousing is one of the most important aspect of trade, it is the act of storing…

Q: The process of identifying the specific market segments to which the product or service will appeal…

A: They consider future income (is there room for a bigger profit margin?) and also the market…

Q: Market modification, product modification, and marketing program modification are the strategies…

A: Maturity stage ( Option B)

Q: [grow] Products that are introduced, grow, decline, and later increase in sales again are said to…

A: Products that are introduced, grow, decline and later increase in sales again are said to have a…

Q: Which of the following is not a convenience product? a. Candy b. Car washes c. Dry cleaning d. Soft…

A: Convenience products are consumer goods that are typically inexpensive, widely available, and…

Q: Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company…

A: Sales promotion is an advertising procedure where the item is advanced utilizing transient alluring…

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.