Advertising of a specific product is an example of: A. facility-sustaining costs. B. unit-level costs. C. batch-level costs. D. product-sustaining costs.
Advertising of a specific product is an example of: A. facility-sustaining costs. B. unit-level costs. C. batch-level costs. D. product-sustaining costs.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Advertising of a specific product is an example of:
A. facility-sustaining costs.
B. unit-level costs.
C. batch-level costs.
D. product-sustaining costs.
Expert Solution
Step 1
The companies promote their products and services to make the public aware of them. This promotion is done through different activities which are collectively known as advertising. The communication of the product/ service is done with the public to gather their engagement.
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