Q2 Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________. Select one: a. public relations b. personal selling c. sales promotion d. advertising

Q2 Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________. Select one: a. public relations b. personal selling c. sales promotion d. advertising

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________.

Select one:

a. public relations

b. personal selling

c. sales promotion

d. advertising

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