123. The major difference between the PLC model and the BCG's Product Portfolio approach is that: a) PLC model applies to Products whereas BCG applies to Strategic Business Units b) PLC model applies to Strategic Business Units whereas BCG applies to Products c) PLC model is more precise in defining the nature of the market d) BCG explicitly incorporates Market Share as a part of the model e) All of the above differentiate between the PLC model and the BCG's Product Portfolio approach
123. The major difference between the PLC model and the BCG's Product Portfolio approach is that: a) PLC model applies to Products whereas BCG applies to Strategic Business Units b) PLC model applies to Strategic Business Units whereas BCG applies to Products c) PLC model is more precise in defining the nature of the market d) BCG explicitly incorporates Market Share as a part of the model e) All of the above differentiate between the PLC model and the BCG's Product Portfolio approach
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:123.
The major difference between the PLC model and the BCG's Product Portfolio
approach is that:
a) PLC model applies to Products whereas BCG applies to Strategic Business
Units
b) PLC model applies to Strategic Business Units whereas BCG applies to
Products
c) PLC model is more precise in defining the nature of the market
d) BCG explicitly incorporates Market Share as a part of the model
e) All of the above differentiate between the PLC model and the BCG's
Product Portfolio approach
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