Each product has a life cycle marked by different characteristics. The different stages of the Product Life Cycle require different marketing strategies. In the automotive industry, we can find different types of cars such as self-driving cars, electric cars, hybrid cars, and diesel cars. a) Outline the difference in sales and profits from the first stage "product development" to the last “decline" stage of the product life cycle. Categorize the product life cycle stage of the 4 different types of cars above. b) stage for each model. Describe the characteristics of the stage of its product life cycle and highlight the marketing strategies used in that stage. Choose any two of the above car types and determine the product life cycle
Each product has a life cycle marked by different characteristics. The different stages of the Product Life Cycle require different marketing strategies. In the automotive industry, we can find different types of cars such as self-driving cars, electric cars, hybrid cars, and diesel cars. a) Outline the difference in sales and profits from the first stage "product development" to the last “decline" stage of the product life cycle. Categorize the product life cycle stage of the 4 different types of cars above. b) stage for each model. Describe the characteristics of the stage of its product life cycle and highlight the marketing strategies used in that stage. Choose any two of the above car types and determine the product life cycle
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Each product has a life cycle marked by different characteristics. The different
stages of the Product Life Cycle require different marketing strategies. In the automotive
industry, we can find different types of cars such as self-driving cars, electric cars, hybrid
cars, and diesel cars.
а)
Outline the difference in sales and profits from the first stage "product
development" to the last “decline" stage of the product life cycle. Categorize the product
life cycle stage of the 4 different types of cars above.
b)
stage for each model. Describe the characteristics of the stage of its product life cycle and
highlight the marketing strategies used in that stage.
Choose any two of the above car types and determine the product life cycle
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