For a new fresh food subscription company to determine the price of their meal kits, their first step would be to: a. estimate demand, costs, and profits. b. choose a price strategy to help determine a base price. c. fine-tune the base price with pricing tactics. d. establish pricing goals. True/False 1. Price means the same thing to the consumer and to the seller. True False 2. Each meal kit service controls a select market share of the fresh food subscription industry. True False 3. As more companies enter the fresh food subscription business, the demand increases. True False 4. Fresh food subscriptions have an elastic demand. True False 5. When competitive pressures are high, a company must know when it should raise or lower prices to maximize its revenues. True False
For a new fresh food subscription company to determine the price of their meal kits, their first step would be to: a. estimate demand, costs, and profits. b. choose a price strategy to help determine a base price. c. fine-tune the base price with pricing tactics. d. establish pricing goals. True/False 1. Price means the same thing to the consumer and to the seller. True False 2. Each meal kit service controls a select market share of the fresh food subscription industry. True False 3. As more companies enter the fresh food subscription business, the demand increases. True False 4. Fresh food subscriptions have an elastic demand. True False 5. When competitive pressures are high, a company must know when it should raise or lower prices to maximize its revenues. True False
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![5.
For a new fresh food subscription company to determine the price of their meal kits, their
first step would be to:
a. estimate demand, costs, and profits.
b. choose a price strategy to help determine a base price.
c. fine-tune the base price with pricing tactics.
d. establish pricing goals.
True/False
1. Price means the same thing to the consumer and to the
seller. True
False
2. Each meal kit service controls a select market share of the fresh food subscription
industry. True
False
3. As more companies enter the fresh food subscription business, the demand
increases. True
False
4. Fresh food subscriptions have an elastic demand.
True
False
5.
When competitive pressures are high, a company must know when it should raise or lower
prices to maximize its revenues.
True
False](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fccbe6c14-4384-40af-bfca-fcf4e00786df%2F8515fe3d-d726-4d7e-a60e-029aae820f95%2Fgfbu0fs_processed.png&w=3840&q=75)
Transcribed Image Text:5.
For a new fresh food subscription company to determine the price of their meal kits, their
first step would be to:
a. estimate demand, costs, and profits.
b. choose a price strategy to help determine a base price.
c. fine-tune the base price with pricing tactics.
d. establish pricing goals.
True/False
1. Price means the same thing to the consumer and to the
seller. True
False
2. Each meal kit service controls a select market share of the fresh food subscription
industry. True
False
3. As more companies enter the fresh food subscription business, the demand
increases. True
False
4. Fresh food subscriptions have an elastic demand.
True
False
5.
When competitive pressures are high, a company must know when it should raise or lower
prices to maximize its revenues.
True
False
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