For a new fresh food subscription company to determine the price of their meal kits, their first step would be to: a. estimate demand, costs, and profits. b. choose a price strategy to help determine a base price. c. fine-tune the base price with pricing tactics. d. establish pricing goals. True/False 1. Price means the same thing to the consumer and to the seller. True False 2. Each meal kit service controls a select market share of the fresh food subscription industry. True False 3. As more companies enter the fresh food subscription business, the demand increases. True False 4. Fresh food subscriptions have an elastic demand. True False 5. When competitive pressures are high, a company must know when it should raise or lower prices to maximize its revenues. True False

For a new fresh food subscription company to determine the price of their meal kits, their first step would be to: a. estimate demand, costs, and profits. b. choose a price strategy to help determine a base price. c. fine-tune the base price with pricing tactics. d. establish pricing goals. True/False 1. Price means the same thing to the consumer and to the seller. True False 2. Each meal kit service controls a select market share of the fresh food subscription industry. True False 3. As more companies enter the fresh food subscription business, the demand increases. True False 4. Fresh food subscriptions have an elastic demand. True False 5. When competitive pressures are high, a company must know when it should raise or lower prices to maximize its revenues. True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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