A marketing manager from one company might decide to focus on social media, whereas a marketing manager from another company might decide to focus their company’s efforts on television commercials. Question: Why do companies select different types of media for what may be perceived as similar messages? From the figure, as attached, select five (5) factors that influences the choice of promotion mix elements of the company’s product advertisement. Two (2) points per factor, minimum 50 word count each.
A marketing manager from one company might decide to focus on social media, whereas a marketing manager from another company might decide to focus their company’s efforts on television commercials. Question: Why do companies select different types of media for what may be perceived as similar messages? From the figure, as attached, select five (5) factors that influences the choice of promotion mix elements of the company’s product advertisement. Two (2) points per factor, minimum 50 word count each.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A marketing manager from one company might decide to focus on social media, whereas a marketing manager from another company might decide to focus their company’s efforts on television commercials.
Question: Why do companies select different types of media for what may be perceived as similar messages?
From the figure, as attached, select five (5) factors that influences the choice of promotion mix elements of the company’s product advertisement. Two (2) points per factor, minimum 50 word count each.
Transcribed Image Text:Budget available
Stage in product life cycle
Type of product
Type of purchase decision
Target market characteristics
Consumers' readiness to purchase
Consumers' preferences for media
Regulations
Competitors
Availability of media
Push versus pull strategy
Advertising
Personal setting
Sales promotion
Public relations
Direct marketing
Print
Television
Radio
Online
Social
News release
Mail
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning