Total Audience(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) A linear programming computer package is needed.The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television,radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.ConstraintTelevision RadioOnlineAudience per advertisement300,00054,000120,000Cost per advertisement$2,000$300$600Maximum media usage102010To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the totalnumber of advertisements authorized.(a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact?TelevisionRadioOnlineWhat is the allocation of the budget among the three media, and what is the total audience reached?Television BudgetRadio BudgetOnline Budget

Answered: A linear programming computer package…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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is often considered to be the final part of the marketing mix and it requires careful business planning and management because it can be very expensive. * 9. Promotion Product Distribution Price
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As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…
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Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER
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