A ________ describes when a company adapts products and marketing strategies for all the national market it enters. A) international strategy B) core competency C) global strategy D) multidomestic strategy E) growth strategy

A ________ describes when a company adapts products and marketing strategies for all the national market it enters. A) international strategy B) core competency C) global strategy D) multidomestic strategy E) growth strategy

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A ________ describes when a company adapts products and marketing strategies for all the national market it enters.

A) international strategy

B) core competency

C) global strategy

D) multidomestic strategy

E) growth strategy

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