_________ is the continual collection of information from various sources to assist businesses in product development and providing customer satisfaction. a) Global marketing mix b) Distribution strategy c) Environmental scanning d) Business market segmentation
_________ is the continual collection of information from various sources to assist businesses in product development and providing customer satisfaction. a) Global marketing mix b) Distribution strategy c) Environmental scanning d) Business market segmentation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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_________ is the continual collection of information from various sources to assist businesses in
product development and providing customer satisfaction.
a) Global marketing mix
b) Distribution strategy
c) Environmental scanning
d) Business market segmentation
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