4. You have been tasked with preparing a presentation for your company's quarterly boardmeeting. The focus is on spotlighting the recent success of a new product launch,emphasizing its market understanding, and showcasing the growth rate in sales ascompared to the previous quarter. The objective is to offer a comprehensive overview ofthe product's performance and progress, addressing key metrics and trends that would beof interest to both investors and stakeholders.a) Outline TWO (2) crucial elements you would prioritize to construct a compellingnarrative for this financial report and explain your choice. b) Identify the specific characteristics of the audience you need to consider while craftingthis presentation and explain your choice.c) What principles of storytelling would you consider in such a scenario?

A business presentation is a formal communication session in which information, ideas, or data are…

Answered: 4. You have been tasked with preparing…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Please do not give solution in image format thanku MaaraCollective (Jacket + Blazer) 2.0 strategic (situational Analysis) SWOT Analysis Opportunities / threats analysis (external ) - identify the main opportunities and threats facing the business (at least three opportunities and three threats ). Hint: Think about the customers (i.e., current and future needs, wants and values of the customers, key trends), Competitors (their size and market share, strengths and weakness, marketing strategies, target market, positioning), uncontrollable environmental factors within the environment, which the company must deal with (e.g., political forces, Economic forces, Sociocultural forces, Technological forces Environmental, Legal forces). 2. Strengths/ Weakness (internal) - Here you need to identify an organisation's strengths and weaknesses (relative to competition, and bearing in mind the consumers’ needs and wants); competitive Advantage: What special advantages does your business…
You have to make a Marketing Plan. You have to choose your own company and product. 1. Executive summary2. Mission statement3. Marketing objectives4. SWOT analysis5. Market research6. Market strategy (Segmentation, targeting and positioning)7. Budget8. Conclusion/Recommendation
According to Jantsch (2009), what key elements should a marketing plan address? a. Who you are, what you do, who needs to know, and how to attract attention b. Identity and budget considerations only c. Product features and competitive analysis . d. Target audience and budget considerations
9. What is your analysis on the following statements? because perceptions of Statement I: The value of the product to the consumer is easy to measure the value are subjective. Statement II: Marketing research can be used to identify marketing opportunities and problems, generate and evaluate potential marketing actions or plans, monitor marketing performance and improve marketing as a process. b. Only Statement 1 is true a. Only Statement II is true c. Both Statements are true d. Both Statements are false
Make a recommendation Based on a clear and compelling rationale for choice, recommend one of the two proposed solutions, which should best address Hālau Online’s main problem.
When making editorial decisions for his newspaper, the owner/editor mostly picks issues that are in line with his political beliefs and those that his advertisers approve of despite his publicly stated goal "to be a champion for free speech and for the development of the community." This indicates that ________. Select one: a. the company's strategic goals do not leave any room for interpretation b.the company's stated goals are not its real goals c. the company's goals are directional in nature d.the company's financial goals derive from its strategic goals
Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of its _____. a. sales forecast b. marketing mix c. promotion campaign d. tactical plan e. strategic plan
Write objectives for each of the following mission statements. a. We will be a leader in pharmaceutical innovation b. Customer satisfaction is our primary goal c. We promise on time delivery d. Product quality is our first priority.
How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.
Prepare a Discussion thread that summarizes the factors that are expected to impact the company's financial position in the next three years. The factors identified should be supported by citations from reputable sources. Avoid making opinionated statements. Instead, utilize research to make informed conclusions regarding the company's future.
When a marketing department plans a new strategy, they typically will _____. a. create a plan in unity with finance, sales and the company’s overall strategy b. rely on the sale team to direct them c. develop the plan and then share it with the rest of the company d. tie the strategy to the company’s overall strategy
14.The final step in the marketing process is ________. a. Understanding the marketplace. b. Building profitable relationships with the customers. c. Capturing value from customers. d. Constructing an integrated marketing program.

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