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When a marketing department plans a new strategy, they typically will _____.   a. create a plan in unity with finance, sales and the company’s overall strategy b. rely on the sale team to direct them c. develop the plan and then share it with the rest of the company d. tie the strategy to the company’s overall strategy

When a marketing department plans a new strategy, they typically will _____.   a. create a plan in unity with finance, sales and the company’s overall strategy b. rely on the sale team to direct them c. develop the plan and then share it with the rest of the company d. tie the strategy to the company’s overall strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When a marketing department plans a new strategy, they typically will _____.
 

a. create a plan in unity with finance, sales and the company’s overall strategy
b. rely on the sale team to direct them
c. develop the plan and then share it with the rest of the company
d. tie the strategy to the company’s overall strategy
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