How do I find the CLV for a company's (marketing department) I'm doing a report on? T-Moblie for example. How do I start if I wanted to know the information listed below. 1. Discount Rate 2. Retention Rate ranges 3. Retention Cost 4. Acquisition Cost 5. Profit per Customer
How do I find the CLV for a company's (marketing department) I'm doing a report on? T-Moblie for example.
How do I start if I wanted to know the information listed below.
1. Discount Rate
2. Retention Rate ranges
3. Retention Cost
4. Acquisition Cost
5. Profit per Customer
INTRODUCTION -
A measure of a customer's overall value to a business over the length of a relationship is called customer lifetime value (CLV). It is a crucial metric for marketers, as it provides insights into the long-term profitability of the customer base and guides investment decisions in customer acquisition and retention. In this context, this article will explain the process of finding the CLV for a company's marketing department, using T-Mobile as an example. It will also outline the key components of CLV, including the discount rate, retention rate ranges, retention cost, acquisition cost, and profit per customer.
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