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4 its 01:53:13 Market skimming makes sense only under certain conditions. Which of the following is not one of those conditions? Multiple Choice competitors should not be able to enter the market easily and undercut the high price the market must be highly price sensitive so that a low price produces more market growth buyers must be willing to buy the product at that price the costs of producing a smaller volume cannot be so high that it cancels the advantage of charging more the product's quality and image must support its higher price

4 its 01:53:13 Market skimming makes sense only under certain conditions. Which of the following is not one of those conditions? Multiple Choice competitors should not be able to enter the market easily and undercut the high price the market must be highly price sensitive so that a low price produces more market growth buyers must be willing to buy the product at that price the costs of producing a smaller volume cannot be so high that it cancels the advantage of charging more the product's quality and image must support its higher price

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4 -46 sints 01:53:13 Market skimming makes sense only under certain conditions. Which of the following is not one of those conditions? Multiple Choice competitors should not be able to enter the market easily and undercut the high price O the market must be highly price sensitive so that a low price produces more market growth Obuyers must be willing to buy the product at that price the costs of producing a smaller volume cannot be so high that it cancels the advantage of charging more the product's quality and image must support its higher price
Transcribed Image Text:4 -46 sints 01:53:13 Market skimming makes sense only under certain conditions. Which of the following is not one of those conditions? Multiple Choice competitors should not be able to enter the market easily and undercut the high price O the market must be highly price sensitive so that a low price produces more market growth Obuyers must be willing to buy the product at that price the costs of producing a smaller volume cannot be so high that it cancels the advantage of charging more the product's quality and image must support its higher price
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