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3. GoPay is the current digital wallet market leader in Indonesia with Ovo, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay? Explain.

3. GoPay is the current digital wallet market leader in Indonesia with Ovo, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay? Explain.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. GoPay is the current digital wallet market leader in Indonesia with OvO, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay? Explain.
Transcribed Image Text:3. GoPay is the current digital wallet market leader in Indonesia with OvO, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay? Explain.
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