3) Beyond a careers page, what are the best ways an employer in the supply chain sector can connect & engage with Millennial & Gen Z candidates?What kind of digital channels & venues?What type of messaging and content (video, voice, other...) would resonate the most?Do you think LinkedIn InMail messages, or other types of direct outreach are effective? Why/why not?

Millennial (also known as Generation Y) are people who were born between 1981 and 1996 and entered…

Answered: 3) Beyond a careers page, what are the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3) Beyond a careers page, what are the best ways an employer in the supply chain sector can connect & engage with Millennial & Gen Z candidates?

What kind of digital channels & venues?
What type of messaging and content (video, voice, other...) would resonate the most?
Do you think LinkedIn InMail messages, or other types of direct outreach are effective? Why/why not?

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