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17- The sales organization where each salesperson is assigned particular functional responsibilities for the entire range of customers is called a. Functional sales organization b. Hybrid sales organization c. Product based sales organization d. Line and staff sales organization

17- The sales organization where each salesperson is assigned particular functional responsibilities for the entire range of customers is called a. Functional sales organization b. Hybrid sales organization c. Product based sales organization d. Line and staff sales organization

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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17-

The sales organization where each salesperson is assigned particular functional responsibilities for the entire range of customers is called
a.
Functional sales organization
b.
Hybrid sales organization
c.
Product based sales organization
d.
Line and staff sales organization
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