16.I described a "long tail effect" for much marketing work which makes it difficult to accurately know exactly how much revenue is generated by a marketing project. Which of the following are examples of marketing's "long tail effect?" (Select all which apply.) Group of answer choices Adding an important feature to a product sometimes increases sales only slightly, but that increase lasts for years and that's how it generates profit. We demand that our new product introductions generate profit within the first month and only consider those sales in evaluating the effort. An advertising campaign might generate an immediate boost, but it's impact continues by driving low levels of sales for a very long time. My company likes to spend a lot of money very quickly on a campaign so we can measure very high immediate sales.
16.I described a "long tail effect" for much marketing work which makes it difficult to accurately know exactly how much revenue is generated by a marketing project.
Which of the following are examples of marketing's "long tail effect?" (Select all which apply.)
Group of answer choices
Adding an important feature to a product sometimes increases sales only slightly, but that increase lasts for years and that's how it generates profit.
We demand that our new product introductions generate profit within the first month and only consider those sales in evaluating the effort.
An advertising campaign might generate an immediate boost, but it's impact continues by driving low levels of sales for a very long time.
My company likes to spend a lot of money very quickly on a campaign so we can measure very high immediate sales.
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