13. Step in social marketing plan that focuses on the measurement and final report on what happened.14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible.15. As according to healthstyles segmentation, they are the segment who are in excellent health, although they are somewhat indifferent to living healthfully. MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements andthen match each statement from these given choices. Select only the letter of choice*. Ifanswer is not given answer XX.*Example: If answer is Evaluation write only letter MA. ACTIONB. ACTUAL PRODUCTC. AUGMENTED PRODUCTD. BARRIER-FOCUSEDPOSITIONINGE. BENEFITS-FOCUSED POSITIONINGF. BRANDINGG. CAUTIOUSH. COMMUNICATION CHANNELSI. CONTEMPLATIONJ. COREK. DEMOGRAPHIC SEGMENTATIONL. DIFFUSION OF INNOVATIONM. EVALUATIONN. EXCHANGE THEORYO. GEOGRAPHIC SEGMENTATIONP. HARD-LIVING HEDONISTSQ. INNOVATOR SEGMENTR. KNOWLEDGE OBJECTIVESS. MESSAGEST. MONETARY COSTU. MONITORINGV. NON MONETARY BENEFITSW. NONMONETARY COSTX. PARTNERSHIPY. PASSIVE HEALTHYZ. PHYSICAL FANTASTICSAA. PLACEBB. PUBLIC

A social marketing plan can be defined as a marketing plan to determine the change in behavior of…

13. Step in social marketing plan that focuses on the measurement and final report on what happened. 14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible. 15. As according to healthstyles segmentation, they are the segment who are in excellent health, although they are somewhat indifferent to living healthfully.

13. Step in social marketing plan that focuses on the measurement and final report on what happened. 14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible. 15. As according to healthstyles segmentation, they are the segment who are in excellent health, although they are somewhat indifferent to living healthfully.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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