12:04 PM 1.87 4G 4G K/S 58 Project-Management-Budget - Saved ← Start Date Labour Materials Equipments Cost (CAD) Cost (CAD) Cost (CAD) Breakdown 11.250.00 marketing 15% 1 2 WBS Dictionary 3 1.0 In-house Cafeteria 4 1.01 Management Reserve 5 1.02 Contingency Plan 6 Total Cost 7 1.3 Marketing 8 1.3.1 9 Branding and Design 1311 Logo Design 10 11 13111 1.3.1.1.2 Research and Concept Development Design Iterations and Feedback 1.31.13 Finalization and Delivery 1.312 Branding Materials 14 1.31.21 Menu Design 15 1.31.22 Signage and Decor 16 1.3.1.23 Packaging Design 17 1.3.2 Promotional Strategies 18 1.3.2.1 Social Media Campaign 19 1.3211 20 13212 21 13213 22 23 24 25 26 133 Customer Engagement 27 1.3.3.1 28 29 30 31 1.3.2.2 Launch Event Planning 1.3221 13222 13223 Loyalty Program Development 1.3311 Program Structure and Benefits Design 1.3.3.12 Membership Enrollment Setup 1.3.3.1.3 Loyalty Points Tracking System 1332 Feedback Collection Mechanism 1.3321 Survey Design and Distribution Content Creation Platform Selection and Management Monitoring and Analytics Event Concept and Theme Development Venue Selection and Booking Catering and Entertainment Arrangements 33 34 35 1.3.3.3 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 21 fx 1.3.3.2.2 1.33.23 Feedback Analysis and Reporting Continuous Improvement Implementation Customer Service Training 1.3331 1.3332 1.3333 Training Curriculum Development Staff Training Sessions Performance Monitoring and Coaching O=O Enter text or formula here III O כ 1 2 3 12:04 PM 1.52 4G 4G K/S 44058 Project-Management-Budget - Saved ← Start Date Labour H Materials Equipments Cost (CAD) Cost (CAD) Cost (CAD) 4 5 6 Breakdown 7 11,250.00 marketing 8 9 10 ent 11 14 15 16 17 18 19 20 ent 21 22 23 pment 24 25 dements 26 27 28 esign 29 30 31 33 34 entation 35 36 38 ching 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 21 fx Contingency Cost-20% (CAD) K Total Cost (CAD) Costing/Allocation Explanation Reference (if possible) Enter text or formula here III O כ
12:04 PM 1.87 4G 4G K/S 58 Project-Management-Budget - Saved ← Start Date Labour Materials Equipments Cost (CAD) Cost (CAD) Cost (CAD) Breakdown 11.250.00 marketing 15% 1 2 WBS Dictionary 3 1.0 In-house Cafeteria 4 1.01 Management Reserve 5 1.02 Contingency Plan 6 Total Cost 7 1.3 Marketing 8 1.3.1 9 Branding and Design 1311 Logo Design 10 11 13111 1.3.1.1.2 Research and Concept Development Design Iterations and Feedback 1.31.13 Finalization and Delivery 1.312 Branding Materials 14 1.31.21 Menu Design 15 1.31.22 Signage and Decor 16 1.3.1.23 Packaging Design 17 1.3.2 Promotional Strategies 18 1.3.2.1 Social Media Campaign 19 1.3211 20 13212 21 13213 22 23 24 25 26 133 Customer Engagement 27 1.3.3.1 28 29 30 31 1.3.2.2 Launch Event Planning 1.3221 13222 13223 Loyalty Program Development 1.3311 Program Structure and Benefits Design 1.3.3.12 Membership Enrollment Setup 1.3.3.1.3 Loyalty Points Tracking System 1332 Feedback Collection Mechanism 1.3321 Survey Design and Distribution Content Creation Platform Selection and Management Monitoring and Analytics Event Concept and Theme Development Venue Selection and Booking Catering and Entertainment Arrangements 33 34 35 1.3.3.3 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 21 fx 1.3.3.2.2 1.33.23 Feedback Analysis and Reporting Continuous Improvement Implementation Customer Service Training 1.3331 1.3332 1.3333 Training Curriculum Development Staff Training Sessions Performance Monitoring and Coaching O=O Enter text or formula here III O כ 1 2 3 12:04 PM 1.52 4G 4G K/S 44058 Project-Management-Budget - Saved ← Start Date Labour H Materials Equipments Cost (CAD) Cost (CAD) Cost (CAD) 4 5 6 Breakdown 7 11,250.00 marketing 8 9 10 ent 11 14 15 16 17 18 19 20 ent 21 22 23 pment 24 25 dements 26 27 28 esign 29 30 31 33 34 entation 35 36 38 ching 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 21 fx Contingency Cost-20% (CAD) K Total Cost (CAD) Costing/Allocation Explanation Reference (if possible) Enter text or formula here III O כ
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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The total Marketing budget to be allocated is CAD 11,250. Split the amount accordingly to each activities:
1. Only line items in white needs the budgetary allocation. For example, Research and Concept Development, Design Iterations and Feedback and Finalization and Delivery.
2. If these line items need manpower to be performed, then the appropriate labour cost should be indicated.
3. If these line items need materials in order to be accomplished properly, then the appropriate cost will also be allocated.
4. And, if these line items need equipment to be completed, provide the budgetary allocation.
5. Under column L, provide an explanation for the allocation of the said cost- why that amount? Why it only involve labour cost, if there’s no materials and equipment allocation? Why does an allocation to labour cost and materials cost are provided, if both has allocation. And so on…
6. Under column M, provide a relevant and timely costing/budgetary allocation reference as necessary.
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