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A product is a key element in the at the other extreme, pure services. a. brand extension b. brand equity C. value chain d. market offering Which of the following is NOT a price adjustment strategy? a. segmented pricing O b. free samples At one extreme, it may consist of pure tangible goods or O c. geographical pricing d. promotional pricing

A product is a key element in the at the other extreme, pure services. a. brand extension b. brand equity C. value chain d. market offering Which of the following is NOT a price adjustment strategy? a. segmented pricing O b. free samples At one extreme, it may consist of pure tangible goods or O c. geographical pricing d. promotional pricing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sicumy choice A product is a key element in the ____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services. O a. brand extension. O b. brand equity O c. value chain O d. market offering Which of the following is NOT a price adjustment strategy? O a. segmented pricing O b. free samples O c. geographical pricing O d. promotional pricing 7 PAssignment #2 G....pptx W= CONSULTING FIR....docx WE PEER REVIEW FO....docx Removed
Transcribed Image Text:Sicumy choice A product is a key element in the ____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services. O a. brand extension. O b. brand equity O c. value chain O d. market offering Which of the following is NOT a price adjustment strategy? O a. segmented pricing O b. free samples O c. geographical pricing O d. promotional pricing 7 PAssignment #2 G....pptx W= CONSULTING FIR....docx WE PEER REVIEW FO....docx Removed
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