1. What is the minimum number of passengers that Wellness Getaways must sign up by November 20 to break even with the cruise? (Show your calculations.) 2. Should Wellness Getaways go ahead with the cruise, since 200 passengers have signed up as of November 14? 3. Would it be worthwhile for Wellness Getaways to spend either $12,000 or $30,000 for advertising on November 20? If so, which figure would you recommend? 4. How realistic are Carolyn Sukhan's estimates of 20 more passengers for the $12,000 advertising campaign and 40 more passengers for the $30,000 campaign? 5. Should Wellness Getaways consider cutting its prices for this maiden voyage?
1. What is the minimum number of passengers that Wellness Getaways must sign up by November 20 to break even with the cruise? (Show your calculations.) 2. Should Wellness Getaways go ahead with the cruise, since 200 passengers have signed up as of November 14? 3. Would it be worthwhile for Wellness Getaways to spend either $12,000 or $30,000 for advertising on November 20? If so, which figure would you recommend? 4. How realistic are Carolyn Sukhan's estimates of 20 more passengers for the $12,000 advertising campaign and 40 more passengers for the $30,000 campaign? 5. Should Wellness Getaways consider cutting its prices for this maiden voyage?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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