1. In the case of Motorola, can you cite the advantages that has resulted from them doing the benchmarking when it comes to their product competitiveness? 2. Do you think that investing in conducting benchmarking is worth the money the company is spending?
Answer all the following questions based on given situation.
Motorola is one of the famous companies when it comes to developing analog and digital two-way radio, voice and data communications products and systems, mobile computing, advanced data capture, wireless infrastructure and RFID solutions to customers worldwide. It has been one of the original winners of the reputable Malcolm Baldrige Award. The company believed that even after achieving best-in-class, there is much to be gained through continued benchmarking. Every new program, every new product, and every new improvement effort at Motorola is preceded by a search for the best-in-class. In this way, Motorola ensures that every new process introduced will be world class. Previuosly, their market share has dwindled due to the many competitors in the same area. However slowly, after all the improvements that they have done, they started improving their market share and customer complaints significantly dropped to a lesser percentage.
1. In the case of Motorola, can you cite the advantages that has resulted from them doing the benchmarking when it comes to their product competitiveness?
2. Do you think that investing in conducting benchmarking is worth the money the company is spending?
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