Read the following case study and then answer the question that follows:InvestSure has created what it claims is a world first — insurance that protects innocent shareholders from loss caused by allegations of management fraud and dishonesty of Johannesburg Stock Exchange (JSE) listed companies. The startup’s service is currently available on the EasyEquities platform and the startup said in a statement yesterday that it is working on integrations with multiple investment platforms in South Africa. It also plans to roll out the product to all investors in South Africa in December. The startup was founded in 2017 by Ignatious Nkwinika, Shane Curran and Mbulelo Mpofana. Identify the type of disruptive innovation represented by InvestSure. Justifyyour selection.

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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Read the following case study and then answer the question that follows:
InvestSure has created what it claims is a world first — insurance that protects innocent shareholders from loss caused by allegations of management fraud and dishonesty of Johannesburg Stock Exchange (JSE) listed companies. The startup’s service is currently available on the EasyEquities platform and the startup said in a statement yesterday that it is working on integrations with multiple investment platforms in South Africa. It also plans to roll out the product to all investors in South Africa in December. The startup was founded in 2017 by Ignatious Nkwinika, Shane Curran and Mbulelo Mpofana.

Identify the type of disruptive innovation represented by InvestSure. Justify
your selection.

Expert Solution
Step 1

A group of 3 members in South Africa came up with some innovative ideas for countering digital disruption and starting up their own company InvestSure. The makers of InvestSure also claimed that it is the first insurance of the globe that safeguard innocent investors from loss caused by the dishonest and fraudulent companies listed in the Johannesburg Stock Exchange often called JSE. The service is available on the EasyEquities platform and it is also working towards integrating different investment platforms across South Africa.  

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