You are a security professional that does consulting work for small-sized and medium-sized businesses. You have been approached by a family-owned ice cream shop and asked to perform a risk assessment on its business. The company makes several flavors of homemade ice cream using secret recipes. The recipes are kept on the owner’s laptop. A new ice cream shop is opening down the street, and the company’s owner is concerned about losing business to the new shop. As a consultant, how can you identify the assets, threats, and vulnerabilities for this business?

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.